{"id":2475,"title":"Solution 2 - High Sales of Popular Consumer Goods","advertisement_flag":false,"content":"\n\u003cp\u003eToday, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent you agree or disagree? \u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/71-1-ielts-writing-sample-task-2-today-high-sales-consumer-goods\" rel=\"nofollow\"\u003eSolution 1\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/71-2-ielts-writing-sample-task-2-today-high-sales-consumer-goods\" rel=\"nofollow\"\u003eSolution 2\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/71-3-ielts-writing-sample-task-2-today-high-sales-consumer-goods\" rel=\"nofollow\"\u003eSolution 3\u003c/a\u003e\u003c/p\u003e\n","created_at":"2013-04-27T09:13:37.000Z","author_name":"Bob","tag_groups":["ielts-writing-part-2|IELTS Writing Part 2|false","ielts-writing-agree-or-disagree|IELTS Writing Agree Or Disagree|false","ielts-writing|IELTS Writing|false","ielts-academic-writing|IELTS Academic Writing|false"],"author_id":1,"slug":"71-2-ielts-writing-sample-task-2-today-high-sales-consumer-goods","parent_id":null,"visits":532,"likes":8,"image":null}
[]
[]
ielts-writing-part-2
[{"id":2476,"title":null,"advertisement_flag":false,"author_id":1,"content":"\n\u003cp\u003eToday, advertising takes various forms and shape such as TV, radio, hoardings, signboards, SMS, calls etc and I can surely say that on an average every person comes across atleast 5-10 ads in a day. They have become a part of life and it will really be tough to disentangle them. By saying this, I can clearly see some verisimilitude in author’s viewpoints and would like to pen down my standpoint in the subsequent paragraphs to substantiate the same. \u003c/p\u003e\n\n\u003cp\u003eTo start off, I reckon, the only motive of advertising is to sell irrespective of whether the consumers have an utility for it or not. This has become a subject in B-schools and Universities and are taught by experienced professors and honchos. To quote a pertinent instance, in a study conducted by American University, it is proved that by placing kids related items at the exit point of super-markets and malls, the sales of such products have doubled. This is a part of advertising that entices and forces people so much that they end up buying the product without a utility, which comes as a hindsight to many. \u003c/p\u003e\n\n\u003cp\u003eAdvertising has become a huge bucket of expenditure for the organisation. They spend almost 4-5 times of the actual cost of the product on advertising and finally ensure that they realize the same, with profits, from consumers. This is a preposterous state of living, as consumers are helpless and simply end-up paying exorbitantly without a need for the same. For example: a 300 ml bottle of soft drink costs 1 INR to produce but it is sold at INR 12 per bottle. Such an increase is to accommodate the marketing and advertising cost. Another example is, my neighbor who wanted to buy an air conditioner, ended up buying a washing machine because of some offer, despite owing a washing machine already. This is an additional expenditure for him that wouldn’t have occurred if there was no offer going on. \u003c/p\u003e\n\n\u003cp\u003eTo succinctly wrap-up, I reckon the power of advertising is so immense that they influence potential consumers and convert them to real customers even though there is no need for such products thereby making consumers a scapegoat. \u003c/p\u003e\n","created_at":"2013-04-27T09:13:37.000Z","author_name":"surb123","tag_groups":[],"slug":null,"parent_id":2475,"visits":0,"likes":-1,"image":null},{"id":2477,"title":null,"advertisement_flag":false,"author_id":1,"content":"\n\u003cp\u003eWriting Tips:\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/how-can-i-improve-my-writing-skills\" rel=\"nofollow\"\u003eHow To Improve Writing Skills\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/what-required-ielts-writing\" rel=\"nofollow\"\u003eWhat Is Required In IELTS Writing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/tips-ielts-vocabulary-writing\" rel=\"nofollow\"\u003eTips On IELTS Vocabulary For Writing\u003c/a\u003e\u003c/p\u003e\n\n\u003cp\u003e\u003ca href=\"/d/how-your-ielts-essays-are-graded\" rel=\"nofollow\"\u003eHow Your IELTS Essays Are Graded\u003c/a\u003e\u003c/p\u003e\n","created_at":"2013-04-27T09:54:35.000Z","author_name":"Bob","tag_groups":[],"slug":null,"parent_id":2475,"visits":0,"likes":-1,"image":null}]
[{"id":938,"name":"Speaking Partner - BHANU KIRAN","short_content":"Aim:\n\nhiii...\n\ni m from India.\n\nmy English level is intermediate.\n\nlooking for partner for speaking practice of IELTS EXAM\n\nAvailability:\n\nany time i ...","likes":5,"slug":"speaking-partner-bhanu-kiran","tag_groups":["english-skills-speaking-partner|English Skills - Speaking Partner|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":939,"name":"Speaking Partner - Wareve Reaper","short_content":"Aim:\n\nJust want to improve my speaking\n\nAvailability:\n\ndepends\n\nOnline:\n\nSKYPE: wareve.93\n ...","likes":1,"slug":"speaking-partner-wareve-reaper","tag_groups":["english-skills-speaking-partner|English Skills - Speaking Partner|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":1804,"name":"Assume Vs Presume","short_content":"What is the difference between Assume and Presume? This post shows you the difference using simple examples.\n ...","likes":0,"slug":"assume-vs-presume","tag_groups":["english-common-questions|English Common Questions|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":940,"name":"Speaking Partner - Padmaja Penugonda","short_content":"Aim:\n\nI am planning to take the ielts general training exam on June 22,2013. I want to practice before taking exam\n\nAvailability:\n\n10 PM IST\n\nOnline:\n\n ...","likes":1,"slug":"speaking-partner-padmaja-penugonda","tag_groups":["english-skills-speaking-partner|English Skills - Speaking Partner|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null},{"id":941,"name":"Speaking Partner - Aju Joseph","short_content":"Aim:\n\nHi,\n\nI want to score above 7 and my speaking is not that good, please add me and thanks in advance.\n\nAju Joseph\n\nAvailability:\n\n7pm - 11pm\n\nOnlin ...","likes":0,"slug":"speaking-partner-aju-joseph","tag_groups":["english-skills-speaking-partner|English Skills - Speaking Partner|false","ielts-academic-writing|IELTS Academic Writing|false"],"image":null}]
main-forum
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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent you agree or disagree?
Today, advertising takes various forms and shape such as TV, radio, hoardings, signboards, SMS, calls etc and I can surely say that on an average every person comes across atleast 5-10 ads in a day. They have become a part of life and it will really be tough to disentangle them. By saying this, I can clearly see some verisimilitude in author’s viewpoints and would like to pen down my standpoint in the subsequent paragraphs to substantiate the same.
To start off, I reckon, the only motive of advertising is to sell irrespective of whether the consumers have an utility for it or not. This has become a subject in B-schools and Universities and are taught by experienced professors and honchos. To quote a pertinent instance, in a study conducted by American University, it is proved that by placing kids related items at the exit point of super-markets and malls, the sales of such products have doubled. This is a part of advertising that entices and forces people so much that they end up buying the product without a utility, which comes as a hindsight to many.
Advertising has become a huge bucket of expenditure for the organisation. They spend almost 4-5 times of the actual cost of the product on advertising and finally ensure that they realize the same, with profits, from consumers. This is a preposterous state of living, as consumers are helpless and simply end-up paying exorbitantly without a need for the same. For example: a 300 ml bottle of soft drink costs 1 INR to produce but it is sold at INR 12 per bottle. Such an increase is to accommodate the marketing and advertising cost. Another example is, my neighbor who wanted to buy an air conditioner, ended up buying a washing machine because of some offer, despite owing a washing machine already. This is an additional expenditure for him that wouldn’t have occurred if there was no offer going on.
To succinctly wrap-up, I reckon the power of advertising is so immense that they influence potential consumers and convert them to real customers even though there is no need for such products thereby making consumers a scapegoat.
